We Cracked the Code

For decades, companies have attempted to reinvent soccer apparel, launching flashy new lines and making big promises—only to quietly abandon them and retreat to what’s safe. They rely on the same outdated formulas because they know it sells, not because it’s what’s best for the players.

Why does this cycle keep repeating? A lack of creativity. Subpar fabrics. Generic designs that
leave players frustrated, retailers uninspired, and the entire market stagnant. It’s no surprise the market is craving something new.

But we haven’t.

At The Pitch Performance, we refused to accept mediocrity. We LISTEN to the playersEXPERIMENT with designs, and INNOVATE relentlessly. We cracked the code by developing an apparel line with —elevating fabrics, colors, design, and fit. We’re not here to follow trends. We’re here to set the new standard.

We See You

You were sent this pre-order page because you signed up to Join the Movement.

Now for the introduction. If you don't already recognize my name or brand, I am Billy Harte, the founder of The PITCH Performance. We are launching this spring to bring the soccer player's point of view to athleisure wear. It’s my mission to create a soccer apparel brand which is not only authentic but resonates with you at the core.

All Soccer Players Are Created Equal

Everyone starts the game the same way: no advantages, no shortcuts, just a ball at their feet and a love for the sport. Some start playing at 8 years old, others discover the game later in life. But in the beginning, talent is only a small part of the equation. What truly sets players apart is desire—the will to improve, to train harder, to push beyond limits.

At The Pitch Performance, we embrace that same mindset. No company handed us an advantage. No one paved the way for us. We built this from the ground up, fueled by our passion for the game and our relentless commitment to making the best soccer apparel.

Because in the end, talent is one thing—but commitment is everything.

We LISTEN to players...We EXPERIMENT with designs...We INNOVATE relentlessly....

There’s a reason so many brands fall short: They’re not listening. They’re not willing to try new things. They’re too afraid to challenge the status quo.

At The Pitch Performance, we operate differently. We follow a simple but powerful formula:

Listen – Instead of assuming what players want, we ask them. We talk to those who play at every level, from competitive athletes to individuals still kicking it on the weekend.

Experiment – We push boundaries with design, fit, and materials. We test, tweak, and refine until we get it right.

Innovate – We don’t settle for “good enough.” We set new standards for soccer apparel, making sure our gear is the best on and off the pitch.

Pre-Order Available Collection

Shipping Expectations

This is The Pitch pre-order site. Pre-orders are now available before we launch our official website store online in May 2025. **Preorders will be shipped by April 15th, 2025.

Spring 2025 Collection

TRIBUNA full zip hoodie

The TRIBUNA Full Zip Hoodie with its unique Blazer structure is designed and constructed to be your go-to kit on and off the pitch. Soccer inspired features signify you are a diehard fan.

Shop Now

Spring 2025 Collection

FANATICO jogger

The FANATICO jogger is built with performance fabrics for fitted comfort. A first-to-market 360° utility waistband providing a hidden place to hold essentials separate from your hand pockets.

Shop Now

Spring 2025 Collection

GOLEADOR training pant

The GOLEADOR has a seamless fit from the waistband through to the optional stirrup to complement the wearer's movement. Hidden utility pockets in three locations on the pant ensure the wearer has storage availability and seamless fit simultaneously.

Shop Now

Spring 2025 Collection

RABONA long sleeve crew neck shirt

The RABONA long sleeve is designed with a soft circular neckline and shirt tail for ultimate fit and comfort. The fabric choice, both in material type is for - flexibility and durability - and style, features a grid like pattern for improved breathability.

Shop Now

Spring 2025 Collection

RABONA short sleeve crew neck shirt

The RABONA short sleeve is designed with a soft circular neckline and shirt tail for ultimate fit and comfort. The fabric choice, both in material type is for - flexibility and durability - and style, features a grid like pattern for improved breathability.

Shop Now